中国蘇州で選書業を行う「本冊選書」のVIと名刺をデザインしました。淡麗な明朝体の細部をアレンジし、蘇州のもつ庭園文化と現代性をつなぐ書籍の精神の美しさを表現しました。また、細部を覗くと冊の字が本棚のに見立てられます。
We designed the Visual Identity (VI) and business cards for “Bence Books” (本冊選書), a book curation service based in Suzhou, China. By customizing the fine details of an elegant Mincho (Ming-style) typeface, we expressed the aesthetic beauty of literature that bridges Suzhou’s rich garden culture with modernity. Furthermore, upon closer inspection, the character “冊” (volume) is subtly designed to resemble a bookshelf.
